Tag: Panel Metrics
We’d like to encourage you to have a closer look at response rates and the net reach when digging through panel numbers.
September 10, 2018
Representativeness is like the El Dorado of market research: a mystical place whose existence is passed down by word of mouth, eve...
July 21, 2016
Today we want to shed light on the importance of panel profiles when selecting the right panel provider. Obviously profile variabl...
October 20, 2015
There are quite a lot of misleading panel metrics being used in our industry. People often get confused, when we tell them that we don’t pay much...
April 11, 2012
Norstat is a data collection specialist. That means we specialise in connecting people: namely researchers and respondents....
June 18, 2018
There is a inherent proximity between panel management and the agile, customer centric paradigm.
August 28, 2018
It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.
September 17, 2018